Site Speed

If your website takes too long to load, there’s a very good chance that a potential visitor will give up and leave. They can just close the window and click another link from the search results. This is especially true for mobile Internet users, who tend to be very impatient. If a mobile user is looking for a local restaurant right now, even if your website is ranked at the top of the search results they may click on another link if your site takes too long to load. And that means a visitor that would have wanted to go to your restaurant for dinner tonight has now gone to your competitor.

Back in 2010 Google engineer Matt Cutts said that site speed was one of the major factors that affected Search Engine rankings. Times have changed since then, because numerous surveys have made it clear that the time needed for a website to load is a huge factor for Internet users. Google has since then placed greater emphasis on loading speed for their rankings. So if you want to improve your Search Engine Optimisation, you’ll need to make sure your web pages load as quickly as possible. After all, Google itself is a testament on the importance of fast loading times. Its stark home page is so simple that it appears very quickly on your screen.

Do potential customers see your website loading speed as an indication of the quality of your business, and not just a sign of how good your website is? In other words, if your website loads quickly, people will assume that your business is similarly efficient and that it offers high quality items (or food, service, etc). On the other hand, if your site takes too long to load, then they may get the impression that your business is sloppy and slow as well. So if things are not up to speed it is not just in the eyes of Google that your business will earn itself a poor reputation it is also in the minds of frustrated potential customers who go elsewhere.

The best way to do this is to get someone to do it for you. But you can’t just pick anyone you have to hire a professional and that is where seowidebay comes in. We can identify which elements on your web site are slowing down the loading speed, and will inform you what the cost will be to make the site load quick enough to appease Google. In addition, not only will we make the appropriate changes to improve your site’s loading speed, but we will get it done quickly. Fill out the enquiry form to the left and we will get back to you as soon as we have some information.